Chicory Village

In Japan you never know what you’ll see next. It is one of the many things that I love about living in Japan. The strangest thing you will ever see might be just around the corner.

Like that one time we were visiting the towns of Magome (in Gifu) and Tsumago (in Nagano). These picturesque little mountain towns are a popular tourist destination. They are connected by a beautiful walking trail that used to be part of the Nakasendo and at only 1h30min from Toyota City by car, it is the perfect day trip.

My story, however, pertains to the remarkable sight we had on our way back from Magome to Toyota City. All of a sudden we saw a building with a giant chicory plant (also known as Belgian endive) on the roof. Since chicory is a typical Belgian product, we were very excited. I managed to snap a few shots as we drove by.

chicory villagechicory villageThe only thing I could make out from the sign on the roof was ちこり村, which reads Chicori Mura, meaning Chicory Village. So with only that information to go on, I still had no idea if this was a factory or a tourist facility. Fortunately the internet is there to help mankind solve such mysteries. A little research revealed that this is in fact a tourist recreation park dedicated entirely to the humble chicory.

chicory village website and mascot

They have a website (unfortunately Japanese only) and of course there is a chicory themed mascot

It seems amazing to find a place in Japan that is exclusively dedicated to chicory. Perhaps the bitter taste makes it a popular vegetable in Japan? I do believe that Japanese people living in Belgium are generally quite fond of chicory.

Since I don’t read Japanese well enough to understand the website, I am still not entirely sure what one is supposed to do at Chicory Village. In any case there is the opportunity to eat chicory in the restaurant and drink some chicory shochu or grappa. I would love to find out what other kind of chicory fun can be had there.

Be sure to check out the videos on the Chicory Village website if you want to get a feel for the place. The enthusiastic employees with their big smiles are so typical of Japan and really make me miss living there even more!

chicory village smiling employees

Smiling Chicory Village employees

Are you excited to visit Chicory Village for yourself? It is right off the Nakatsugawa intersection on the Chuo expressway. The address is 1-15 Sendanbayashi, Nakatsugawa, Gifu Prefecture 509-9131, Japan. If you have a Japanese navi system, you can probably insert the phone number: +81 573-62-1545. There are detailed directions on the website, but they are Japanese only: http://chicory.saladcosmo.co.jp/access.html