The Mochi Mobile

Anyone who has lived in the Toyota City center or has visited Toyota City will know the characteristic sound of ‘The Mochi Mobile’. It’s a little van that drives around the city while blasting it’s characteristic song from a megaphone. This is what it sounds like:

I’ve heard the wildest theories about the significance of this van among the foreign residents of Toyota City. One couple even thought that the van belonged to a cult in search of new members. But nothing could be further from the truth. The van is selling ‘warabi mochi’, a jelly like candy dusted with sweet soybean powder, popular in the summertime.

warabi mochi in toyota city, japan

Warabi mochi: jelly like white balls with soy bean powder. Doesn't look very appetizing, does it? But the taste is refreshing in summer.

In the wintertime there is a similar van that sells grilled sweet potato (yaki imo). And of course this van also has its own song.

This is what the grilled potato looks like:

grilled sweet potato (yaki imo) in toyota city, japan

Grilled sweet potato (yaki imo) - again doesn't look that appetizing, does it? The taste is described by its name: it tastes slightly burned and like a potato, only sweeter.

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