When walking down the street in Japan, you never know what you’re going to see next. Like this oddly shaped car for example. I have never seen this shape in Europe. Although the design is striking, it hardly seems efficient (in terms of luggage space). Does anyone know what kind of car it is and if it is sold only in Japan?
Thanks to a comment by ‘RDS’ (see below), I found out that this model is called ‘Toyota WiLL Vi’. It was only produced for one year, from 2000 to 2001 and was only sold in Japan (as far as I know). It was targeted at young women in their 20’s and 30’s. In addition to this car, WiLL-branded computers, phones, and perfumes were sold on the internet. Toyota experimented with this new branding strategy to attract a new generation of buyers. It was a huge success; the demand exceeded the supply.