One sunny afternoon, while walking around Toyota City, I came across this little red IQ.

Little red Toyota IQ in Japan

The IQ is one of Toyota’s smallest models. Of course you will always see plenty of Toyotas at any given time in Japan, since Toyota holds over 40% of the market share. But what drew my attention to this particular IQ, was the mini IQ on the dashboard. An identical copy, down to the colour, of the car itself. I was immediately reminded of the movie Inception, and decided to name this scene IQception.

Toyota IQ IQception

Also notice the logo, which is different from the Toyota logo we know in Europe. I discovered that in Japan, Toyota uses multiple logo’s. I’m sure it makes perfect sense from a marketing point of view (why else would they do it?) but it confuses the hell out of me. Nobody in Japan seemed to mind it though.

Japanese and European Toyota IQ, each with a different logo