Japanese advertising slogans

I love Japanese advertising slogans. They often include English words that have been used in a very Japanese way. Japanese copywriters are clearly convinced that positive words are the way to go. I often see a collection of positive words thrown together in a way that no native English speaker would ever use them. What... Continue Reading →

Funny English in Japan

When living in Japan, you are constantly seeing funny English phrases everywhere. Many misunderstandings result from literally translating Japanese into English. Both languages have a totally different structure and many formal Japanese expressions have no English equivalent. If you speak a little Japanese, some of the strange English starts to make a lot more sense.... Continue Reading →

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