Yesterday was Pocky Day. It is a Japanese ‘holiday’ that celebrates the snack Pocky. The reason that the 11th of November was chosen as Pocky Day, is because the date consists of lots of 1’s, which are of course shaped like Pocky.
What is Pocky? It’s a crunchy biscuit stick covered with chocolate. This is the classic Pocky with milk chocolate:
The classic Pocky in its characteristic red package.
Pocky was first sold in 1966. As the popularity of the snack increased, new varieties were added. By now there is such an enormous assortment of Pocky available that it is hard to know where to begin. Below is a picture of the Pocky aisle in a standard supermarket. You can see that other brands have also tried to benefit from the success of Pocky, by making their own Pocky clone.
This is my very inexpert attempt at merging two different photos to show you all the different kinds Pocky in a Japanese supermarket.
There is a Pocky for every demographic. Strawberry Pocky for the ladies, extra thin Pocky in a simple package for the men, and some very interesting varieties with almonds and with salty chocolate that I unfortunately did not get a chance to try yet. Next time I’m in Japan, I will do my best to further explore the world of Pocky!
Happy belated Pocky Day everyone!
Strawberry Pocky. The hiragana reads ‘tsubatsuba ichigo’, which means strawberry with seeds. This is a classic, first offered on the Japanese market in 1977.
Almond crush Pocky. Looks yummy! According to Wikipedia, this is another classic. It was the first new variety after classic Pocky, developed in 1971.
Salty milk chocolate Pocky. I’m really curious about this one.