Japan has an elaborate gift culture. Therefore it should come as no surprise that the Japanese are masters of gift wrapping. Their attention to detail, combined with their ancient tradition of beautiful paper makes for some of the most gorgeous gift wrapping I have ever seen.
You might notice that the Japanese wrapping paper is held in place with a single piece of tape. This style of wrapping is different from the common Western way of gift wrapping, in which at least three pieces of tape are necessary: one for the bottom and one for each side.
The trick to only using one piece of tape is in the way you fold the paper. Not only do you need less tape, the Japanese way of folding the wrapping paper is also very beautiful. The only downside is that you need to use more paper than with Western gift wrapping.
I have often stood watching in fascination as a Japanese store clerk was wrapping a gift. For several months I worked up the courage to ask one of them if I could film their gift wrapping technique. Finally I managed to secure the following footage. Unfortunately the man in the video is not the most skilled gift wrapper that I have ever seen, nor the most speedy one. He even uses a few extra pieces of tape! But it might still prove useful in case you want to have a go at Japanese gift wrapping yourself.
At the end of the video, the store clerk asks ‘yoroshii desu ka (is this ok?)’ before putting the bow on the package. That is because in many department stores, the customer gets to choose which paper and which kind of bow or decoration is used. The store clerk in the video is confirming that we want, in fact, the blue bow.
In Matsuzakaya, where this video was taken, they have convenient sample cards with all the available options. The customer can choose any combination of these bows and papers. The fact that a choice is offered and the cute little sample card are so Japanese! It’s things like these that I really miss from Japan.