One sunny afternoon, while walking around Toyota City, I came across this little red IQ.
Little red Toyota IQ in Japan
The IQ is one of Toyota’s smallest models. Of course you will always see plenty of Toyotas at any given time in Japan, since Toyota holds over 40% of the market share. But what drew my attention to this particular IQ, was the mini IQ on the dashboard. An identical copy, down to the colour, of the car itself. I was immediately reminded of the movie Inception, and decided to name this scene IQception.
Toyota IQ IQception
Also notice the logo, which is different from the Toyota logo we know in Europe. I discovered that in Japan, Toyota uses multiple logo’s. I’m sure it makes perfect sense from a marketing point of view (why else would they do it?) but it confuses the hell out of me. Nobody in Japan seemed to mind it though.
Japanese and European Toyota IQ, each with a different logo
Today I visited the Toyota Technical Centre in Toyota City. It’s an impressive grey building, where ‘the engineering magic’ is supposed to happen. The lobby is made up of shiny grey and white surfaces, filled with salarymen dressed in white, grey and black. Are you starting to get the picture?
Toyota Technical Centre lobby
However, nobody notices these surroundings when entering. Because inside the lobby, there is a Lexus LFA on display. Half of the readers of this blog will probably react with ‘OMG!!! A real-life LFA!’. The other half will probably think ‘A what???’. The LFA is a super sports car, made by Lexus, which is part of the Toyota Motor Company.
Girl meets car – the Lexus LFA
Even if you don’t care about cars at all, you have to admire the sophisticated design and beautiful lines that shape the car. If you want to understand what all the fuss is about, you should watch the Top Gear review of this car. After watching this review, even people who don’t know anything about cars – like me – will get excited.